247 Job News Saifudin Hidayat: BNPL in SEA bucks global trends, but for how long?

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Sabtu, 9 Julai 2022

BNPL in SEA bucks global trends, but for how long?

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BNPL in SEA bucks global trends, but for how long?


Remember when buy now, pay later startups were the newest big thing in the tech industry?

I feel like I went from never having heard of the abbreviation BNPL to seeing ads of pay-later startups everywhere in the span of a week or two.

Now, however, BNPL companies around the world are finding it more costly to run the business, and firms in the West are feeling the effects of loan delinquency and higher borrowing costs.

Despite these hurdles, it seems the vertical is still growing in Southeast Asia. For instance, Singapore-headquartered Atome just got US$45 million in strategic investment from its parent company, Advance Intelligence Group.

It makes me wonder, though, whether the BNPL scene in Southeast Asia will continue on its upward trajectory or if it will eventually face the same issues as its Western counterparts.




















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