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Monday, October 5, 2020

Just Published: Prioritize accessibility to drive inclusion

When it comes to inclusion, we must stop overlooking accessibility

While over 15% of the global population experiences some form of disability, only 2.2% of characters in 2019 ads showcased a form of disability. Google's product marketing manager for Google for Startups and disability-inclusive marketing specialist, Hannah Frankl, sheds light on how brands can better represent people with disabilities in their marketing. Here are her three tips on how to include different perspectives at all stages of ideation and creation, tell stories that are grounded in facts, and ensure that every aspect of the user interface can be experienced to bring these authentic perspectives into the creative process.


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